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Trademark

In today’s market place the intellectual property (IP) within your brand is your biggest asset.

It is a common myth that if you register a company name at Companies House or an internet domain name with a registrar then you have an exclusive right to use that name. This is not the case. Be prudent, a trade mark registration can legally protect your business identity and/or products from potential infringers and it is a relatively inexpensive process.

Failure to do so could allow another company to use an image which is confusingly similar. Conversely if you are thinking about starting a new company, or launching a new product, make sure the name you wish to use is available. A simple search can identify if there are any issues before you embark on the expense of designing your logo and brand image. It is disappointing when a year in to trading a business receives a request to cease-and-desist or faces legal action. Failure to adequately check rights can prove costly and force the expense of re-branding.

At ACUMEN BUSINESS LAW we realise the importance of trade marks for protecting our clients’ brand and we have our own dedicated Trade Mark Advisor on board.